Our team have the vision, dedication & understanding of what is required to make a brand successful, thoroughly investing
time and resources required for new product development, product launches & safeguarding product longevity.
PSL successfully launched a self-tanning range into the Irish Market in 2012. bBold is a market leader in the self-tanning category, selling over 1.5 million bottles and continues to enjoy YOY growth. A leading competitor within the Irish market, it has also enjoyed success in the UK market with online retailers like ‘Beauty Bay’ & ‘Pretty Little Thing’.
Another PSL success story - Jackson Ridge Men’s Fragrance was launched in 2019, selling into 600+ stores in its first 2 years.
It is also one of PSL’s top 3 selling Men’s Fragrance Gifting selling over 25,000 units.
PSL’s “ever-expanding fragrance range” and pursuit of new product innovations have inspired healthy future growth and have enabled us to meet evolving market demand.