Our Team

At PSL, we have first-hand knowledge and 
experience of what it takes to build a brand 
from the ground up. 
We have an entrepreneurial ethos in 
exploring new growth opportunities, 
trending innovations & positive changes 
within the market.


Our Team

Our team have the vision, dedication & understanding of what is required to make a brand successful, thoroughly investing
time and resources required for new product development, product launches & safeguarding product longevity.
PSL successfully launched a self-tanning range into the Irish Market in 2012. bBold is a market leader in the self-tanning category, selling over 1.5 million bottles and continues to enjoy YOY growth. A leading competitor within the Irish market, it has also enjoyed success in the UK market with online retailers like ‘Beauty Bay’ & ‘Pretty Little Thing’.

Another PSL success story - Jackson Ridge Men’s Fragrance was launched in 2019, selling into 600+ stores in its first 2 years.
It is also one of PSL’s top 3 selling Men’s Fragrance Gifting selling over 25,000 units.

PSL’s “ever-expanding fragrance range” and pursuit of new product innovations have inspired healthy future growth and have enabled us to meet evolving market demand.

Meet some of the PSL team

Our team’s enthusiasm and ambition enable us to exceed expectations and deliver results. We do this with transparency, trust, passion, commitment and integrity. Family values and friendships are at our business core. Our team ethos promotes an environment whereby we work together to achieve shared goals.

Laurence O'Kane


Catherine O'Connell

Managing Director

Paul Canning

Sales Director

John McGuigan

Purchasing Director

Louise Donaghy

Brand Director

Michael Joyce

Head of Design and Marketing

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